Berk Hisoğlu, Co-Partner of CRM Media, spoke about Smart Technologies and Corporate Innovation: The Role and Potential of Artificial Intelligence;
Today, technology is revolutionizing the business world. Smart technologies, especially artificial intelligence (AI), are at the forefront of this revolution, reshaping corporate innovation. The transformation brought about by the digital age is felt in every area from operational processes to customer relations, from product development to marketing strategies. Artificial intelligence not only increases efficiency and effectiveness but also offers new perspectives and creative solutions to the business world.
The Definition and Evolution of Smart Technologies
Smart technologies are systems capable of learning and problem-solving, which can improve themselves and make automatic decisions. The origins of these technologies date back to the mid-20th century and have evolved over time with the increase in computer processing power. This evolution, from the initial simple automation systems to today’s complex artificial intelligence applications, has led to profound changes in the business world.
Fundamental Principles and Applications of Artificial Intelligence
Artificial intelligence is supported by techniques such as machine learning and deep learning. Machine learning enhances decision-making capabilities by learning from datasets, while deep learning is based on artificial neural networks that mimic the functionality of the human brain. These technologies are utilized in a wide range of areas, from financial analysis to medical diagnostic systems, and from automated customer services to intelligent product recommendations.
Customer Experience and Artificial Intelligence
Improving customer experience has become a critical goal for businesses. Artificial intelligence plays a significant role in this area by creating personalized customer experiences. For instance, chatbots and voice assistants increase customer satisfaction by providing immediate responses to customer queries, while data analysis enables a better understanding of customer preferences and the provision of services accordingly.
Artificial Intelligence and Human Resources Management
Human resources management is one of the significant areas of application for artificial intelligence. Automated resume screening saves time and costs in evaluating the suitability of candidates for a job. Additionally, AI is used in analyzing employee performance and identifying training needs.
The Future and Potential of Artificial Intelligence
The future of artificial intelligence will be shaped by its continuous learning and adaptation capabilities. Predictability, automation, and increased efficiency are among the main advantages offered by AI. Artificial intelligence holds great potential for developing sustainable business models, enhancing operational efficiency, and offering innovative products.
Smart technologies and artificial intelligence have become crucial elements of corporate innovation. The business world can gain a competitive advantage and achieve sustainable growth by leveraging the opportunities these technologies offer. The effective use of these technologies will be key to the future success of businesses.